Iervolino Studios is the official partner of the seventh edition of the Week of Italian Cuisine in the World, which was presented last Thursday, 10 November, during a press conference at the Italian Embassy in Belgrade. As partners of the Embassy, Iervolino Studios supports this important initiative. On that occasion, artists from our studio have created a video for the Italian Embassy in Belgrade to promote the event.  

H.E. Ambassador Luca Gori, greeted the audience, joined by Fabiana Urbani, First Secretary and Head of the Commercial Office of the Italian Embassy, who opened the press conference. Anđelka Janković, Head of Marketing & Communication at IES, presented our studio and emphasized the growing bond between Italy and Serbia, as well as future plans and collaboration opportunities between our two countries. Other speakers at the press conference included Antonio Ventresca, Director of Italian Trade Agency, Roberto Cincotta, Director of the Italian Cultural Institute, Mirjana Kojić, Secretary General of the Italian-Serbian Chamber of Commerce (CCIS), Irena Brajović, Director of Confindustria Serbia, Ljiljana Ahmetović, CEO of Shoppster, Stefanie Krause, UNHCR Deputy Representative in Serbia.

The initiative is organized by the Embassy of Italy, in cooperation with the actors of the System of Italy in Serbia (Italian Trade Agency (ICE), Italian Cultural Institute, Italian-Serbian Chamber of Commerce (CCIS) and Confindustria Serbia). The calendar is rich with initiatives ranging from distribution in large retail chains to e-commerce, meetings between producers and importers of Italian products, to scientific seminars.

Week of Italian Cuisine in the World:

Conviviality – Sustainability – Innovation

The Ambassador of Italy to Serbia, Luca Gori, pointed out that “Italian cuisine is a symbol of quality on a global level. Our goal is to raise awareness of an innovative and sustainable Italy in the agri-food sector as well.”

“Spreading knowledge about original ‘Made in Italy’ products – Ambassador Gori concluded – also means fighting against the phenomenon of ‘Italian sounding’ and providing accurate information to consumers about the nutritional values of our craft.”

The event kicks off today (14 November) and runs through Sunday, 20 November. The program includes professional wine, cheese and oil tastings, organized in cooperation with Italian consortia, as well as tasting menus in certain Italian restaurants and pizzerias that have joined the initiative. Also, part of the event is dedicated to young people, with “It’s time for pizza“, masterclass courses held by well-known Italian chefs in Hotel Management Colleges in Serbia, and socializing, thanks to a charity dinner based on Italian dishes in cooperation with UNHCR, intended for refugees in Serbia.

For more info, visit the official website of the Italian Embassy in Belgrade.